4-day (32 hours) classroom course
IATA’s Fundamentals of Tourism: Industry Overview and the Role of Aviation is a 4-day classroom course designed by IATA experts to give you a solid understanding of the global tourism industry and the critical role aviation plays in connecting destinations. Explore market dynamics, customer segmentation, destination marketing, and sustainable tourism strategies through practical exercises and case studies. You’ll also learn the basics of airline operations, financial management, and air service development, equipping you to engage stakeholders and drive tourism growth. Ideal for tourism boards, DMOs, business owners, and government authorities, this course can be customized for your organization.
Course Code: TTC038VEEN01
Course format
Prerequisites
- Recommended level is Entry-level and Intermediate.
- The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.
How to register
In-house training
To arrange in-house training for your company, please complete the
in-house training request form or
contact the Training Specialist in your region.
Upon completing this course, you will be able to:
- Describe travel and tourism as a business and identify its key stakeholders
- Assess the economic, social and sustainable impacts of travel and tourism
- Review the relevant KPIs for the tourism industry
- Identify major market trends and demand drivers for tourism
- Analyse the aviation business and its contribution to the tourism sector
- Recognize the air service development process and each party’s contribution
The key topics that are covered during this course include:
- Travel and tourism as a business
- Travel operations and labor
- Market segmentation and customer behavior
- Destination marketing
- Airline business management
- Air service development
This course is recommended for:
- Tourism board/DMO managers
- Tourism business owners
- Government aviation/tourism authorities
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.
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