Crisis Communications and Media Response for Airport and Station Managers

4-day (12 hours) LIVE virtual classroom course

Are your local staff and representatives prepared to speak to the media at the time of a crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over in IATA’s Crisis Communications and Media Response for Airport and Station Managers course. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

Course code: GOC030VCEN02

Course format

• The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
• The course will take you approximately 12 hours to complete and be held over 4 consecutive days.
• There will be 2 live interactive virtual classroom sessions per day, each session will be 90 minutes.
• The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
• Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.

Prerequisites

• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account. Please have your login details ready.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount. The discount will be calculated at the time of payment.

To arrange in-house training for your company: Complete the in-house training request form or contact the B2B Training Specialist in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal. 

Please check the exact schedule of each class below (View more details) and click ‘Register’.

Upon completing this course, you will be able to:

• Recognize common media pressure points and the implications these have on a response
• Present information without room for misinterpretation and take control of the communication situation
• Take control during interviews and develop key messages
• Select the right spokesperson in a crisis situation
• Protect your company’s reputation, image and brand when handling a crisis situation

The key topics that are covered during this course include:

• Understanding the current media landscape
• Crisis versus Emergency
• Stakeholder objectives and cooperation during a crisis
• Crisis communications complication factors
• Gathering creditable sources of information
• Designing and implementing an airport crisis communication plan
• Social media management and response
• Practicing live interviews and ways to avoid interviews and ambush
• Practical guidelines for interaction with the media
• Good and bad examples of corporate communications

This course is recommended for:

• Airline station managers
• Ground handling managers and supervisors
• Airport authorities

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.