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Thought Leadership
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  • Offers & Orders
  • Thought Leadership

Look-to-Book: managing search volumes while creating customer-centric Offers

The latest IATA release "Look-to-Book: managing search volumes while creating relevant offers for the customer" provides an ecosystem-shared perspective on how the industry can better manage LTB while improving offer relevance and operational efficiency.

07.10.2025
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  • Offers & Orders
  • Thought Leadership

MAR InFocus: Bite-Sized Insights on Offers and Orders

Airlines are transforming with 100% Offers and Orders, moving beyond legacy standards. Discover the "MAR in Focus" series providing key, actionable, bite-sized insights into this shift, covering offer creation, evolving partnerships, and more.

18.02.2025
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  • Programs & Initiatives
  • Offers & Orders
  • Thought Leadership

Leveraging Orders and Digital Identity to Enhance the Customer Travel Experience

Explore how ONE Order and One ID will transform the travel experience, making it truly customer-centric through the simplification of processes at various touchpoints of the journey.

31.10.2024
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  • Programs & Initiatives
  • Offers & Orders
  • Thought Leadership

Business Case and Decision Drivers: Learnings from the Leaders

The Airline Retailing Consortium release Business Case and Decision Drivers enriches the MAR Business Case with practical examples that summarize the key points and potential value creation from the Offers and Orders transformation.

02.07.2024
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  • Offers & Orders
  • Thought Leadership

Modern Airline Retailing Platform Procurement Considerations

Retailing Platform Procurement Considerations explores the procurement process of a modular platform for airline retailing, based on 100% Offers and Orders.

27.03.2024
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  • Offers & Orders
  • Thought Leadership
  • Webinars

Airline Transition pathways to 100% Offers and Orders

Released by the Retailing Consortium, "IT Provider readiness and airline transition pathways" assesses the IT players readiness to roll out a new generation of modern retailing solutions and provides generic pathways for airline transition to 100% Offers and Orders.

05.11.2023
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  • Thought Leadership

Servicing in NDC - Where does your organization stand?

Are there servicing gaps under NDC? This paper dispels some misconceptions and supports charting a course of action ahead.

24.04.2023
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  • Programs & Initiatives
  • Offers & Orders
  • Thought Leadership

Modern Airline Retailing - A Business Case

Developed by the airlines of the IATA Consortium, the document equips airlines and their value chain partners with data and information, supporting the rationale for undertaking the transition to 100% Offers and Orders.

23.04.2023
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  • Thought Leadership

Capturing the opportunities of Modern Airline Retailing

As airlines are rethinking their retail approach and the necessary evolution of their commercial organizations, the transition is expected to be resource-intensive, but one that will pay off.

Your journey to Modern Airline Retailing

For useful guidance and resources, please visit: iata.org/Retailing

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