5-day (30 hours) LIVE classroom course

Learn why airlines are launching multi-brand products to compete more cost-effectively in the marketplace. Over 5 days you will review successful airline-leading revenue practices and a number of airline business models including Low Cost (short haul and transatlantic), Ultra Low Cost, Hybrid, Long Haul Low Cost and network carriers. You will also learn how to contain specific airline costs by reviewing a number of airline strategic cost-cutting plans and incorporating necessary mechanisms and procedures to maintain a viable cost-reduction program. Through case studies and real-life airline examples, learn how to maximize revenues through strategic segmentation, and monetizing key units and products, among others in order to optimize profitability and returns.
Course Code: ALC021VCEN02
Course format
- The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
- The course will take you approximately 30 hours to complete and be held over 5 consecutive days.
- There will be 2 sessions per day, each session will be 2 hours and 2 group practice sessions daily of 1.5 hours.
- The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
- Student performance will be based on an assessment.
Technical requirements
Please verify your hardware, software and network to support your upcoming course with IATA Training.
Prerequisites
- Recommended level is Intermediate and Advanced.
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.
How to register
To arrange in-house training for your company: Complete the in-house training request form or contact the B2B Training Specialist in your region.
Virtual venues
We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.
Please check the exact schedule of each class below (View more details) and click ‘Register’.
Upon completing this course, you will be able to:
- Describe the models and strategies successful airlines use to compete in the market
- Analyze the cost management, revenue generation strategies, and competitive techniques that have succeeded in today's marketplace
- Determine the impact of global economics on your airlines cost base
- Compare the Ultra-Low Cost, Low Cost and Hybrid carrier business models, their strengths and weaknesses
- Summarize the latest technologies airlines are using to lower costs, while simultaneously raising revenues
- Leverage cost management techniques used at world class airlines to formulate strategies for your airline
The key topics that are covered during this course include:
- Approaches to improve the bottom line
- Network Key Performance Indicators
- Successful airline leading practices
- Revenue drivers
- Cost containment and cost-efficiency
- Making a business case
This course is recommended for:
- Commercial Analyst, Managers and Directors
- Financial and Cost Control Analyst, Managers and Directors
- Strategy, revenue, planning, change management and cost control airline staff
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.