Did you know that in the past 5 years, 802 participants from 72 countries have taken this course with IATA?

About the course

5-day (40 hours) classroom course

Learn why airlines are launching multi-brand products to compete more cost-effectively in the marketplace. Over 5 days you will review successful airline leading revenue practices and a number of airline business models including Low Cost (short haul and transatlantic), Ultra Low Cost, Hybrid, Long Haul Low Cost and network carriers. You will also learn how to contain specific airline costs by reviewing a number of airline strategic cost-cutting plans and incorporating necessary mechanisms and procedures to maintain a viable cost reduction program. Through case studies and real-life airline examples, learn how to maximize revenues through strategic segmentation, monetizing key units and products, among others in order to optimize profitability and returns.

Course Code: TALG-36

Course format

• This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

What you will learn

Upon completion of this course you will be able to:

• Describe the models and strategies successful airlines use to compete in the market
• Analyze the cost management, revenue generation strategies, and competitive techniques that have succeeded in today's marketplace
• Determine the impact of global economics on your airlines cost base
• Compare the Ultra-Low Cost, Low Cost and Hybrid carrier business models, their strengths and weaknesses
• Summarize the latest technologies airlines are using to lower costs, while simultaneously raising revenues
• Leverage cost management techniques used at world class airlines to formulate strategies for your airline

Course content

The key topics that are covered during this course include:

• Global Airline Industry Overview
• Airline Economics
• Airline Business Model
• Successful Airline leading practices
• Revenue Management and Cost Strategies
• Customer Propositions: Competing by differentiation and brand leverage
• Changing-The-Model Versus Starting-From-Scratch: Experiences and lessons learned

Activities

• Group work and discussions
• Quizzes
• Business cases

Who should attend

This course is recommended for:

• Commercial Analyst, Managers and Directors
• Financial and Cost Control Analyst, Managers and Directors
• Strategy, revenue, planning, change management and cost control airline staff

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Testimonials

Testimonial

Nico Martiniello, Airline Marketing Manager – ATR
I recently attended the Airlines leading practice and cost reduction strategies training course at IATA in Geneva - it has completely met my expectations and has confirmed the high level of training offered by IATA. This is the fourth course I have attended at IATA. I have found that courses offered through the training catalog answer my training needs, and I was sure that IATA instructors (always very passionate and professional) would be able to keep alive my interest and answer my questions. In addition the week spent on the IATA training course was a great opportunity to meet and to exchange ideas with other professionals coming from different cultures.