Purchase your courses on our NEW Learning Management System from 5 September! Individual customers (paying for yourself) will be able to purchase courses using the'Registration' button from 5 September. Business customers (being paid by a company, and already associated with a company) can already purchase courses online. If you run into any issues, feel free to reach out through the Customer Portal. Thanks for your patience as we continue to improve!
About the courseGrowing competition and uncertainty in the global airline industry requires airlines to have professional and innovative marketing functions and professionals. This course looks at the latest airline marketing practices and commercial trends whilst applying classic marketing principles, academic models and practical tools. Over 4 days you will learn how to enhance your focus on customer needs, access key target markets, be encouraged to reinvent your own marketing practices, and take new insights and ideas back to the workplace.
Course Code: ALC017VEEN02
To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.
Upon completion of this course, you will be able to:
The key topics that are covered during this course include:
This course is recommended for:
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.