Air Cargo Marketing and Product Strategy (LIVE virtual classroom)

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VIRTUAL CLASSROOM


About the course

1-day (8 hours) LIVE virtual classroom course

IATA Air Cargo Marketing and Product Strategy aviation training course

Success in air cargo marketing and product management is the result of discipline, focus and a good marketing and product strategy! The air cargo marketing and product management is a unique virtual course that will provide you a wide range of tools and techniques to develop a strategic marketing plan in a competitive air cargo industry. Learn how to look around in your market environment, understand what your customers are looking for and focus on the right solutions to help them.

Download the Outline

Course Code: TCGG-53-VC

Course format

  • The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
  • The course will take you approximately 8 hours to complete and be held over 1 day.
  • There will be 2 live interactive virtual classroom sessions, each session will be 120 minutes.
  • The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
  • Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.

Prerequisites

  • Participants should have prior knowledge of the Air Cargo Industry.
  • Recommended level is Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

Next class

Air Cargo Marketing and Product Strategy (LIVE virtual classroom)

Virtual Session Asia (IATA)
10 April, 2023
Register before 08 Jan, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 27 Mar
All prices are before tax and include applicable discounts.
Class no: 172578
English
USD 336
USD 432
Regular
USD 480

3 additional classes are scheduled

Air Cargo Marketing and Product Strategy (LIVE virtual classroom)

Virtual Session EMEA (IATA)
1 May, 2023
Register before 29 Jan, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 17 Apr
All prices are before tax and include applicable discounts.
Class no: 172774
English
USD 336
USD 432
Regular
USD 480

Air Cargo Marketing and Product Strategy (LIVE virtual classroom)

Virtual Session Americas (IATA)
10 July, 2023
Register before 09 Apr, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 26 Jun
All prices are before tax and include applicable discounts.
Class no: 172265
English
USD 336
USD 432
Regular
USD 480

Air Cargo Marketing and Product Strategy (LIVE virtual classroom)

Virtual Session EMEA (IATA)
23 October, 2023
Register before 23 Jul, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 09 Oct
All prices are before tax and include applicable discounts.
Class no: 172776
English
USD 336
USD 432
Regular
USD 480

What you will learn

Upon completing this course you will be able to:

  • Gain a broader understanding of current airline business performance, marketing and product issues
  • Recognize the new role of airline marketing and product management
  • Relate advanced level marketing concepts and techniques
  • Comprehend the changes and opportunities the internet and e-commerce brings to air cargo
  • Evaluate various marketing and product approaches and tactics
  • Discuss the managerial methodology and basics of product positioning
  • Appreciate the importance of a pricing strategy and the need for a secondary pricing strategy

Course content

The key topics that are covered during this course include:

  • Key marketing concepts and strategies
  • Marketing research and information
  • Product management and branding
  • E-Commerce
  • Product positioning and promotion
  • Pricing strategy and tools, and right time to review pricing
  • Product price elasticity and distribution channels
  • Marketing in crisis times

Who should attend

This course is recommended for:

  • Sales, product and marketing staff at the air cargo and logistics industry
  • Sales executives, Key account managers
  • Customer service staff
  • Professionals in commercial and marketing functions

    Certificate awarded

    An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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