Crisis Communications and Media Response for Airport and Station Managers (Virtual Classroom)

These topics and more are covered in greater detail in the following traditional classroom course:

About

Are your local staff and representatives prepared to speak to the media at a time of crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

Download the Outline

Course code: TAPP-39-VC

Course format

  • The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
  • The course will take you approximately 12 hours to complete and be held over 4 consecutive days.
  • There will be 2 live interactive virtual classroom sessions per day, each session will be 90 minutes.
  • The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos
  • Student performance will be based on an assessment

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training

Prerequisites

  • Participants should have clear understanding of emergency response and airline business
  • Recommended level is Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

Next class

Crisis Communications and Media Response for Airport and Station Managers (Virtual Classroom)

Virtual Session EMEA (IATA)
30 November - 4 December, 2020
Register before 09 Nov, 2020 for a USD100 discount
Please register by 16 Nov
All prices are before tax. Class no: 130300 English
Dev. Nations
USD 970
Member
USD 1,250
Regular
USD 1,390

Virtual Classroom Training Information

Two sessions daily:
06:30-08:00 & 10:00-11:30 UTC
08:30-10:00 & 12:00-13:30 Geneva
10:30-12:00 & 14:00-15:30 Dubai
14:30-16:00 & 18:00-19:30 Singapore

What you will learn

Upon completing this course you will be able to:

  • Recognize common media pressure points and the implications these have on a response
  • Present information without room for misinterpretation
  • Take control during interviews and develop key messages
  • Select the right spokesperson in a crisis situation
  • Protect your company’s image and brand when handling a crisis situation

Course content

  • Emergency Response Planning key factors
  • Stakeholder objectives during a crisis
  • Informal press briefings
  • Social media management and response
  • How to say “no” to an interview and during an interview
  • Practical guidelines for interaction with the media

Who should attend

This course is recommended for:

  • Airline Station Managers and Country Managers
  • Ground Handling Managers and Supervisors
  • Airport Authorities

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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