Crisis Communications and Media Response for Airport and Station Managers (classroom)

You can also take this course online in a LIVE virtual classroom setting:

Did you know that in the past 3 years, 89 participants from 18 countries have taken this course with IATA?

About the course

2-day (16 hours) classroom course

Are your local staff and representatives prepared to speak to the media at a time of crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Download the Outline

Course code: TAPP-39

Course format

  • This classroom course provides 2 days (16 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment.


  • Participants should have a clear understanding of emergency response and airline business.
  • Recommended level is Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Next class

Crisis Communications and Media Response for Airport and Station Managers (classroom)

Singapore, Singapore (IATA)
24 - 25 August, 2022
Register before 03 Aug, 2022 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 03 Aug
All prices are before tax and include applicable discounts.
Class no: 148826
USD 1,090
USD 1,430
USD 1,600

1 additional classes are scheduled

Crisis Communications and Media Response for Airport and Station Managers (classroom)

Switzerland, Geneva (IATA)
24 - 25 October, 2022
Register before 24 Jul, 2022 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 03 Oct
All prices are before tax and include applicable discounts.
Class no: 148301
USD 952
USD 1,224
USD 1,360

What you will learn

Upon completing this course you will be able to:

  • Recognize common media pressure points and the implications these have on a response
  • Present information without room for misinterpretation
  • Take control during interviews and develop key messages
  • Select the right spokesperson in a crisis situation
  • Protect your company’s image and brand when handling a crisis situation

Course content

The key topics that are covered during this course include:

  • Emergency Response Planning key factors
  • Stakeholder objectives during a crisis
  • Informal press briefings
  • Social media management and response
  • How to say “no” to an interview and during an interview
  • Practical guidelines for interaction with the media


  • On-camera interview to practice recorded and ‟live‟ press briefings skills.
  • Performance evaluation is provided with strengths and areas for improvement.

Who should attend

This course is recommended for:

  • Airline Station Managers and Country Managers
  • Ground Handling Managers and Supervisors
  • Airport Authorities

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

A confidential evaluation of individual crisis response skills is available upon request at the end of the course.

This course is a step toward earning an IATA Diploma in:

Airport Strategic Management Diploma

Combine courses in the areas of planning, management and business development for a complete overview of airport strategy.

  • English
  • Español

Ground Operations Diploma

Gain management and operational knowledge about efficient ground operations for airlines and GSPs.

  • English
  • Español
  • Français

Advanced Airport Operations Diploma

For operations and corporate airport personnel, this diploma combines courses in different areas of airport operations to enhance your knowledge.

  • English
  • Español
  • Français

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