Some of these topics are also explored in the following virtual classroom course:

About

Are your local staff and representatives prepared to speak to the media at a time of crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TAPP-39

Course format

• This classroom course provides 2 days (16 hours) of instruction delivered by an official IATA Instructor.
• Student performance will be based on an assessment

Prerequisites

• Participants should have clear understanding of emergency response and airline business
• Recommended level is Intermediate
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• To attend a class scheduled at one of our training centers: Register early and save up to 20%! Please read the Terms for the early bird discount. The discount will be calculated at the time of payment.
• To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

What you will learn

Upon completing this course you will be able to:

• Recognize common media pressure points and the implications these have on a response
• Present information without room for misinterpretation
• Take control during interviews and develop key messages
• Select the right spokesperson in a crisis situation
• Protect your company’s image and brand when handling a crisis situation

Course content

• Emergency Response Planning key factors
• Stakeholder objectives during a crisis
• Informal press briefings
• Social media management and response
• How to say “no” to an interview and during an interview
• Practical guidelines for interaction with the media

Activities

• On-camera interview to practice recorded and ‟live‟ press briefings skills.
• Performance evaluation is provided with strengths and areas for improvement.

Who should attend

This course is recommended for:

• Airline Station Managers and Country Managers
• Ground Handling Managers and Supervisors
• Airport Authorities

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

A confidential evaluation of individual crisis response skills is available upon request at the end of the course.