Crisis Communications and Media Response for Airport and Station Managers (classroom)
You can also take this course online in a LIVE virtual classroom setting:
Did you know that in the past 3 years, 89 participants from 18 countries have taken this course with IATA?
About the course
2-day (16 hours) classroom course
Are your local staff and representatives prepared to speak to the media at a time of crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.
This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.
Course code: TAPP-39
- This classroom course provides 2 days (16 hours) of instruction delivered by an official IATA Instructor.
- Student performance will be based on an assessment.
- Participants should have a clear understanding of emergency response and airline business.
- Recommended level is Intermediate.
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.
How to register
To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.
1 additional classes are scheduled
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Switzerland, Geneva (IATA)
24 - 25 October, 2022
Register before 24 Jul, 2022 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 03 Oct
All prices are before tax and include applicable discounts.
Class no: 148301
What you will learn
Upon completing this course you will be able to:
Recognize common media pressure points and the implications these have on a response
Present information without room for misinterpretation
Take control during interviews and develop key messages
Select the right spokesperson in a crisis situation
Protect your company’s image and brand when handling a crisis situation
The key topics that are covered during this course include:
Emergency Response Planning key factors
Stakeholder objectives during a crisis
Informal press briefings
Social media management and response
How to say “no” to an interview and during an interview
Practical guidelines for interaction with the media
- On-camera interview to practice recorded and ‟live‟ press briefings skills.
- Performance evaluation is provided with strengths and areas for improvement.
Who should attend
This course is recommended for:
Airline Station Managers and Country Managers
Ground Handling Managers and Supervisors
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
A confidential evaluation of individual crisis response skills is available upon request at the end of the course.
This course is a step toward earning an IATA Diploma in:
Airport Strategic Management Diploma
Combine courses in the areas of planning, management and business development for a complete overview of airport strategy.
Ground Operations Diploma
Gain management and operational knowledge about efficient ground operations for airlines and GSPs.
Advanced Airport Operations Diploma
For operations and corporate airport personnel, this diploma combines courses in different areas of airport operations to enhance your knowledge.