Crisis Communications and Media Response for Airport and Station Managers (Classroom, 2 days)


About

Are your local staff and representatives prepared to speak to the media at a time of crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TAPP-39

Course format

  • This classroom course provides 2 days (16 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • Participants should have clear understanding of emergency response and airline business
  • Recommended level is Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Crisis Communications and Media Response for Airport and Station Managers (Classroom, 2 days)

France, Paris (IATA)
27 - 28 April, 2020
Register before 06 Apr, 2020 for a USD100 discount
Please register by 06 Apr
All prices are before tax. Class no: 109921 English
Dev. Nations
USD 1,190
Member
USD 1,530
Regular
USD 1,700

3 additional classes are scheduled

Crisis Communications and Media Response for Airport and Station Managers (Classroom, 2 days)

Singapore, Singapore (IATA)
1 - 2 June, 2020
Register before 03 Mar, 2020 for a 20% discount
Please register by 11 May
All prices are before tax. Class no: 109922 English
Dev. Nations
USD 1,190
Member
USD 1,530
Regular
USD 1,700

Crisis Communications and Media Response for Airport and Station Managers (Classroom, 2 days)

United States, Miami (IATA, ACCET Accredited)
29 - 30 June, 2020
Register before 31 Mar, 2020 for a 20% discount
Please register by 08 Jun
All prices are before tax. Class no: 109923 English
Dev. Nations
USD 1,190
Member
USD 1,530
Regular
USD 1,700

Accett

The IATA Training Center in Miami is ACCET Accredited


A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

Crisis Communications and Media Response for Airport and Station Managers (Classroom, 2 days)

Greece, Athens (TUV Austria-RTP)
28 - 29 September, 2020
Please register by 06 Sep
All prices are before tax. Class no: 122412 English
Dev. Nations
USD 1,190
Member
USD 1,530
Regular
USD 1,700

To Register for this course, please contact:

Katerina Moschous, katerina.moschous@tuv.at
Tel:+30 210 5220920 (int 216), or

Eva Kordouti, eva.kordouti@tuv.at
Tel: +30 210 5220920 (int 224)

What you will learn

Upon completing this course you will be able to:

  • Recognize common media pressure points and the implications these have on a response
  • Present information without room for misinterpretation
  • Take control during interviews and develop key messages
  • Select the right spokesperson in a crisis situation
  • Protect your company’s image and brand when handling a crisis situation

Course content

  • Emergency Response Planning key factors
  • Stakeholder objectives during a crisis
  • Informal press briefings
  • Social media management and response
  • How to say “no” to an interview and during an interview
  • Practical guidelines for interaction with the media

Download the Outline

Activities

  • On-camera interview to practice recorded and ‟live‟ press briefings skills.
  • Performance evaluation is provided with strengths and areas for improvement.

Who should attend

This course is recommended for:

  • Airline Station Managers and Country Managers
  • Ground Handling Managers and Supervisors
  • Airport Authorities

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

A confidential evaluation of individual crisis response skills is available upon request at the end of the course.

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