Ancillary Revenue Strategies (Classroom, 4 days)


About

Ancillary revenue is generated through direct or indirect sales to passengers as a part of the travel experience, through a la carte features, commission-based products, frequent flier programs, and advertising sold by the airline. In the last decade, ancillary revenues have grown to approach US$50 billion within the airline industry.

Ancillary Sales are now common practice in all airlines, from ultra-low cost carriers to premium legacy carriers. Through case studies and discussions, learn how ancillary sales work, the impact on airline and distribution systems, and how to develop ancillary revenue.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TALG-82

Course format

  • This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • There are no prerequisites for this course
  • Recommended level is Intermediate and Advanced
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Ancillary Revenue Strategies (Classroom, 4 days)

Netherlands, Amsterdam (IATA-2021)
28 April - 1 May, 2020
Register before 07 Apr, 2020 for a USD100 discount
Please register by 07 Apr
All prices are before tax. Class no: 109602 English
Dev. Nations
USD 1,750
Member
USD 2,250
Regular
USD 2,500

3 additional classes are scheduled

Ancillary Revenue Strategies (Classroom, 4 days)

United States, Miami (IATA, ACCET Accredited)
29 September - 2 October, 2020
Register before 01 Jul, 2020 for a 20% discount
Please register by 08 Sep
All prices are before tax. Class no: 109604 English
Dev. Nations
USD 1,750
Member
USD 2,250
Regular
USD 2,500

Accett

The IATA Training Center in Miami is ACCET Accredited


A regional course discount (up to 10% discount) is available for classroom courses at IATA Training Centers in the Americas (excluding Canada).

To claim the discount, enter 'LatAmTraining' in the promotional code field during your registration. The discount will be deducted automatically from the course price. This discount will be applied in addition to any qualifying early bird promotion.

Miami Training Center Information

Ancillary Revenue Strategies (Classroom, 4 days)

China, Shanghai (IATA)
10 - 13 November, 2020
Register before 12 Aug, 2020 for a 20% discount
Please register by 20 Oct
All prices are before tax. Class no: 113557 English
Dev. Nations
USD 1,750
Member
USD 2,250
Regular
USD 2,500

Please note that prices DO NOT include the 6% Chinese VAT. The VAT must be paid additionally if applicable to your registration.

Shanghai Training Center Information

Ancillary Revenue Strategies (Classroom, 4 days)

United Kingdom, London (IATA)
24 - 27 November, 2020
Register before 26 Aug, 2020 for a 20% discount
Please register by 03 Nov
All prices are before tax. Class no: 109603 English
Dev. Nations
USD 1,750
Member
USD 2,250
Regular
USD 2,500

What you will learn

Upon completion of this course you will be able to:

  • Recognize different types of ancillary revenues and how they change revenue streams
  • Determine the range of benefits that can be expected
  • Assess the risks associated with the ancillary revenues implementation
  • Evaluate ancillaries’ offer and which sales channels to distribute
  • Determine the cost and value of ancillary revenue implementation
  • Identify the system requirements including, revenue management and pricing

Course content

  • Ancillary sales and their impact on airline and distribution systems
  • History of ancillary revenue
  • Ancillary revenue streams
  • Impact of ancillary revenue on IT systems
  • Importance of ancillary revenues
  • Costs and revenue associated with ancillary products
  • Implementation challenges
  • Passenger services under the airline ancillary service
  • Distribution channel management

Download the Outline

Activities

  • Case studies
  • Examples

Who should attend

This course is recommended for:

  • Airline sales and marketing managers
  • Airline finance and account managers
  • Distribution managers
  • Website and IT managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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