Airline Business Diversification: Generating Ancillary Revenues (LIVE virtual classroom)

These topics and more are covered in greater detail in the following traditional classroom course:

Did you know that in the past 3 years, 196 participants from 26 countries have taken this course with IATA?


Airline ancillary revenues are generated through direct or indirect sales to passengers as a part of the travel experience, through a la carte features, commission-based products, frequent flier programs, and advertising sold by the airline. In the last decade ancillary revenues have grown to approach US$50 billion within the airline industry. The Covid-19 pandemic has further highlighted the need for airline revenue diversification. Generating additional ancillary revenues are now considered to be a key factor in facilitating airline recoveries worldwide for all business models, from ultra-low-cost carriers to premium legacy carriers. Through case studies and discussions forums learn how ancillary sales work, the impact on airline and distribution systems, and how to prioritise and develop lucrative ancillary revenue streams.

Download the Outline

Course code: TALG-82-VC

Course format

  • The live sessions of this virtual classroom course are delivered by an official IATA Instructor.
  • The course will take you approximately 12 hours to complete and be held over 4 consecutive days.
  • There will be 2 live interactive virtual classroom sessions per day, each session will be 90 minutes.
  • The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos
  • Student performance will be based on an assessment

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training


  • There are no prerequisites for this course
  • Recommended level is Intermediate and Advanced
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

Next class

Airline Business Diversification: Generating Ancillary Revenues (LIVE virtual classroom)

Virtual Session EMEA (IATA)
8 - 11 February, 2022
Register before 18 Jan, 2022 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 25 Jan
All prices are before tax. Class no: 149334 English
Dev. Nations
USD 1,125
USD 1,475
USD 1,650

Virtual Classroom Training Information

2 daily LIVE sessions:
17:30-19:00 & 19:30-21:00 Beijing/Singapore
13:30-15:00 & 15:30-17:00 Dubai
10:30-12:00 & 12:30-14:00 Geneva/Paris
9:30-11:00 & 11:30-13:00 UTC

1 additional classes are scheduled

Airline Business Diversification: Generating Ancillary Revenues (LIVE virtual classroom)

Virtual Session Asia (IATA)
21 - 24 March, 2022
Register before 19 Dec, 2021 to take advantage of the 20% Early Bird discount*. The price below includes this discount. *Terms apply
Please register by 07 Mar
All prices are before tax. Class no: 149138 English
Dev. Nations
USD 980
USD 1,260
USD 1,400

Virtual Classroom Training Information

2 daily LIVE sessions:
12:00-13:30 & 14:00-15:30 Beijing/Singapore
8:00-9:30 & 10:00-11:30 Dubai
5:00-6:30 & 7:00-8:30 Geneva/Paris
4:00-5:30 & 6:00-7:30 UTC

What you will learn

Upon completion of this course you will be able to:

  • Assess the impact ancillary revenues can have on airline business diversification in a post Covid-19 environment
  • Recognize different types of ancillary revenues andhow they change revenue streams
  • Assess the risks associated with the ancillary revenues implementation
  • Evaluate different airline ancillary offerings and distributions channels
  • Determine the cost and value of ancillary revenueImplementation
  • Identify the system requirements including, revenue management and pricing

Course content

  • Analysis of airline ancillary revenues in a post Covid-19 environment
  • Ancillary sales and their impact on airlines and distribution systems
  • Ancillary revenue streams
  • Impact of ancillary revenue on IT systems
  • Distribution channel management

Who should attend

This course is recommended for:

  • Airline sales and marketing managers
  • Airline finance and account managers
  • Distribution managers
  • Commercial managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Need Help?

We use cookies to give you the best experience on our website. We also use cookies for advertising purposes. Please see our privacy policy and cookies help page for complete information.