Airline Business Diversification: Generating Ancillary Revenues (classroom)

You can also take this course online in a LIVE virtual classroom setting:

Did you know that in the past 3 years, 196 participants from 26 countries have taken this course with IATA?

About the course

4-day (32 hours) classroom course

Ancillary revenue is generated through direct or indirect sales to passengers as a part of the travel experience, through a la carte features, commission-based products, frequent flier programs, and advertising sold by the airline. In the last decade, ancillary revenues have grown to approach US$50 billion within the airline industry.

Ancillary Sales are now common practice in all airlines, from ultra-low cost carriers to premium legacy carriers. Through case studies and discussions, learn how ancillary sales work, the impact on airline and distribution systems, and how to develop ancillary revenue.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Download the Outline

Course code: TALG-82

Course format

  • This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment.

Prerequisites

  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Next class

Airline Business Diversification: Generating Ancillary Revenues (classroom)

Switzerland, Geneva (IATA)
22 - 25 November, 2022
Register before 01 Nov, 2022 to take advantage of the USD100 Early Bird discount. The price below includes this discount.
Please register by 01 Nov
All prices are before tax and include applicable discounts.
Class no: 148616
English
USD 1,650
USD 2,150
Regular
USD 2,400

3 additional classes are scheduled

Airline Business Diversification: Generating Ancillary Revenues (classroom)

Switzerland, Geneva (IATA)
24 - 27 January, 2023
Register before 24 Oct, 2022 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 03 Jan
All prices are before tax and include applicable discounts.
Class no: 172108
English
USD 1,400
USD 1,800
Regular
USD 2,000

Airline Business Diversification: Generating Ancillary Revenues (classroom)

Singapore, Singapore (IATA)
18 - 21 April, 2023
Register before 16 Jan, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 28 Mar
All prices are before tax and include applicable discounts.
Class no: 172440
English
USD 1,400
USD 1,800
Regular
USD 2,000

Airline Business Diversification: Generating Ancillary Revenues (classroom)

Italy, Milan (PRO-HST)
17 - 20 October, 2023
Register before 17 Jul, 2023 to take advantage of the 20% Early Bird discount (only for payment by credit card or ICH)*. The price below includes this discount. *Terms apply
Please register by 26 Sep
All prices are before tax and include applicable discounts.
Class no: 173008
English
USD 1,400
USD 1,800
Regular
USD 2,000

What you will learn

Upon completion of this course you will be able to:

  • Recognize different types of ancillary revenues and how they change revenue streams
  • Determine the range of benefits that can be expected
  • Assess the risks associated with the ancillary revenues implementation
  • Evaluate ancillaries’ offer and which sales channels to distribute
  • Determine the cost and value of ancillary revenue implementation
  • Identify the system requirements including, revenue management and pricing

Course content

The key topics that are covered during this course include:

  • Ancillary sales and their impact on airline and distribution systems
  • History of ancillary revenue
  • Ancillary revenue streams
  • Impact of ancillary revenue on IT systems
  • Importance of ancillary revenues
  • Costs and revenue associated with ancillary products
  • Implementation challenges
  • Passenger services under the airline ancillary service
  • Distribution channel management

Activities

  • Case studies
  • Examples

Who should attend

This course is recommended for:

  • Airline sales and marketing managers
  • Airline finance and account managers
  • Distribution managers
  • Website and IT managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Airline Sales Maximization Diploma

Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.

  • English

Revenue Management Diploma

Are you looking for a career in Revenue Management?

  • English
  • Español

Airline Management Diploma

Gain the skills to anticipate, respond, and adapt to the demands of a changing industry.

  • English
  • Español

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