My Training Account
Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.
Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.
Found 42 courses and diplomas
Classroom
Air Transport Economics
Leveraging IATA know-how look deeper into economic and policy developments affecting the global air transport industry. Examine Financial Forecasts, Industry Outlooks, profitability, regulations.
Virtual classroom
Air Transport Economics
Identify key air transport system components and their related economic drivers
Virtual classroom
Airline Business Models and Competitive Strategies - Virtual Simulation Program
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
Classroom
Airline Business Models and Competitive Strategies - Virtual Simulation Program
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
Virtual classroom
Airline Commercial Management for Operations Professionals
Learn how commercial decisions affect airline operations and vice versa.
Classroom
Airline Commercial Management for Operations Professionals
Learn how commercial decisions affect airline operations and vice versa.
Classroom
Airline Distribution Strategies and e-Commerce
Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.
Virtual classroom
Airline Leading Practices and Cost Reduction Strategies
learn how to maximize revenues through strategic segmentation, monetizing key units and products, among others in order to optimize profitability and returns.
- Español
- English
Classroom
Airline Leading Practices and Cost Reduction Strategies
Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn procedures to maintain a viable cost reduction program within your organization.
- Español
- English
Diploma
Airline Management Diploma
Master airline management with the IATA Airline Management Diploma. Gain strategic skills, hands-on simulation experience, and expertise in operations, planning, and decision-making for a dynamic aviation career.
Self-study
Airline Marketing
Stay ahead of the competition by understanding and applying sound marketing principles.
Classroom
Airline Marketing
Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.
Self-study
Airline Marketing for the Leadership & Management Training Program
Stay ahead of the competition by understanding and applying sound marketing principles.
Diploma
Airline Sales Maximization Diploma
Boost airline revenue with the IATA Diploma in Airline Sales Maximization. Learn advanced sales strategies, e-commerce, customer segmentation, and effective distribution to maximize commercial KPIs.
Virtual classroom
Airline Sales Skills
Deliver improved airline sales performance by actively exploring new opportunities and maximizing current performance.
Classroom
Airline Sales Skills
Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.
Classroom
Airport Marketing & Corporate Communications Strategies
Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.
Classroom
Airport Route Development and Commercial Management
Modern airports are self-sustained complex businesses with revenue targets. Form commercial development strategies to help you maximize revenue through aeronautical and non-aeronautical activities.
Classroom
Airport Route Development with Forecasting Simulation
The latest trends and strategies in route development and forecasting; how to develop markets, and work effectively and creatively with third parties in destination marketing.
Virtual classroom
Building an Effective Business Case in Aviation
Learn the fundamental concepts and most valuable strategies for creating a successful business case.
Classroom
Building an Effective Business Case in Aviation
Learn the fundamental concepts and most valuable strategies for creating a successful business case.
Classroom
Cargo Sales and Key Account Management
Gain a wide range of tools and techniques to develop a strategic sales plan in a competitive air cargo industry.
- English
- 中文
E-LEARNING
Flight Data Analysis Fundamentals
Learn about the regulations and industry standards that govern flight data analysis (FDA)
- English
- 中文
Virtual classroom
Introduction to Risk-Based IOSA
Introducing the main features of the risk-based IOSA (RBI) program, which aims to enhance the safety and quality of airline operations.
- English
- 中文
