My Training Account
Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.
Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.
Found 28 courses and diplomas
Self-study
Air Cargo Advanced Marketing for the Leadership & Management Training Program (self-study)
Providing advanced knowledge how to make markets respond and ensuring companies profit as well as how to differentiate with service innovations.
Virtual classroom
Air Cargo Business Strategy and Planning (LIVE virtual classroom)
Find new managerial perspectives and create strategic pillars, develop encouraging business strategies and materialize plans with accuracy, while working towards a common stakeholder strategic goal.
Virtual classroom
Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)
Learn about the factors that impact performance in the industry, how to make effective decision through the interpretation of market research and analysis, and how to help your company improve its market share
Diploma
Air Cargo Management Diploma
Understand the complex and changing issues required to maximize all aspects of the cargo business.
Virtual classroom
Air Cargo Revenue Optimization (LIVE virtual classroom)
Learn the fundamental air cargo revenue management procedures and optimization skills.
Virtual classroom
Airline Business Models and Competitive Strategies - Virtual Simulation Program (LIVE virtual classroom)
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
Classroom
Airline Marketing (classroom)
Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.
Self-study
Airline Marketing for the Leadership & Management Training Program (self-study)
Stay ahead of the competition by understanding and applying sound marketing principles.
Diploma
Airline Sales Maximization Diploma
Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.
Classroom
Cargo Business Intelligence (BI) and Competition Analysis (classroom)
Learn about factors that impact performance in the industry, effective decision-making using market research and analysis to increase market share
Classroom
Cargo Marketing and Advertising (classroom)
Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.
Classroom
Cargo Revenue Management with Optimization Simulations (classroom)
Manage sales, pricing, inventory and systems to capture revenue opportunities and remain competitive.
Virtual classroom
Cargo Sales and Key Account Management (virtual classroom)
Gain a wide range of tools and techniques to develop a strategic sales plan in a competitive air cargo industry.
Virtual classroom
Design a Sustainability Strategy - Advanced (LIVE virtual classroom)
This course is designed to empower you to design your own sustainability strategy that is aligned with your corporate strategy and supported by a well-thought-out plan.
Classroom
Design a Sustainability Strategy - Advanced (classroom)
This course is designed to empower you to design your own sustainability strategy that is aligned with your corporate strategy and supported by a well-thought-out plan.
Classroom
Design a Sustainability Strategy - Intermediate (classroom)
This course focuses on designing a sustainability strategy for your company by providing an overview of how you design a sustainability strategy but with more in-depth information on some elements.
Virtual classroom
Design a Sustainability Strategy - Intermediate (LIVE virtual classroom)
This course focuses on designing a sustainability strategy for your company by providing an overview of how you design a sustainability strategy but with more in-depth information on some elements.
Virtual classroom
Effective Communication Skills (LIVE virtual classroom)
Improve your understanding of cross-cultural differences and explore different methods of communication.
- English
- Español
- Français
Virtual classroom
International Negotiation Skills (LIVE virtual classroom)
Enhance your negotiation skills in the global aviation industry with IATA’s International Negotiation Skills course
Virtual classroom
Principles of Airline Retailing: Key trends in airline distribution changes (LIVE virtual classroom)
Improve your understanding of the latest trends and opportunities in airline distribution and apply it towards shaping your own commercial strategy
Classroom
Re-imagining Passenger Experience Through Design Thinking (classroom)
An introduction to the design thinking process, and how to apply 'human-centered' design techniques, in combination with analytical research of customers
Virtual classroom
Passenger Experience Service Design Fundamentals (LIVE virtual classroom)
Understand the design thinking process and show you how to apply "human-centered design" techniques in combination with analytical research of customers
Classroom
SGHA for Line Maintenance (classroom)
Learn how to use the IATA SGHA to its fullest potential as a commercial agreement and services description document for line maintenance services.
Virtual classroom
SGHA for Line Maintenance (LIVE virtual classroom)
Learn how to use the IATA Standard Ground Handling Agreement to its fullest potential as a commercial agreement and services description document for line maintenance services
