My Training Account
Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.
Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.
Found 37 courses and diplomas
Classroom
Air Transport Economics
Leveraging IATA know-how look deeper into economic and policy developments affecting the global air transport industry. Examine Financial Forecasts, Industry Outlooks, profitability, regulations.
Virtual classroom
Air Transport Economics
Identify key air transport system components and their related economic drivers
Virtual classroom
Airline Business Models and Competitive Strategies - Virtual Simulation Program
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
Classroom
Airline Business Models and Competitive Strategies - Virtual Simulation Program
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
Virtual classroom
Airline Business Models and Competitive Strategies: virtual simulation program - University of St Gallen
Sharpen your management skills and apply newly acquired knowledge in a real market-based simulation game vying for market share and profitability against fellow professionals from the industry!
Virtual classroom
Airline Commercial Management for Operations Professionals
Learn how commercial decisions affect airline operations and vice versa.
Classroom
Airline Commercial Management for Operations Professionals
Learn how commercial decisions affect airline operations and vice versa.
Classroom
Airline Distribution Strategies and e-Commerce
Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.
Virtual classroom
Airline Leading Practices and Cost Reduction Strategies
learn how to maximize revenues through strategic segmentation, monetizing key units and products, among others in order to optimize profitability and returns.
- Español
- English
Classroom
Airline Leading Practices and Cost Reduction Strategies
Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn procedures to maintain a viable cost reduction program within your organization.
- Español
- English
Self-study
Airline Marketing
Stay ahead of the competition by understanding and applying sound marketing principles.
Classroom
Airline Marketing
Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.
Self-study
Airline Marketing for the Leadership & Management Training Program
Stay ahead of the competition by understanding and applying sound marketing principles.
Virtual classroom
Airline Sales Skills
Deliver improved airline sales performance by actively exploring new opportunities and maximizing current performance.
Classroom
Airline Sales Skills
Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.
Classroom
Airport Marketing & Corporate Communications Strategies
Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.
Classroom
Airport Route Development and Commercial Management
Modern airports are self-sustained complex businesses with revenue targets. Form commercial development strategies to help you maximize revenue through aeronautical and non-aeronautical activities.
Virtual classroom
Building an Effective Business Case in Aviation
Learn the fundamental concepts and most valuable strategies for creating a successful business case.
Classroom
Building an Effective Business Case in Aviation
Learn the fundamental concepts and most valuable strategies for creating a successful business case.
Classroom
Codeshare and Special Prorate Agreements: An Introduction
Learn how airlines can expand networks and increase revenue through interline partnerships, covering contract negotiation, proration, and global market strategies.
Virtual classroom
Codeshare and Special Prorate Agreements: An Introduction
Learn how airlines can expand networks and increase revenue through interline partnerships, covering contract negotiation, proration, and global market strategies.
Diploma
Commercial Management in Aviation Diploma
Designed for operations and other non-commercial professionals in the aviation industry. It focuses on th building awareness and skills for understanding how and why airlines make commercial decisions and how such decisions impact operational quality and performance of an airline.
Virtual classroom
Deregulation and Open Skies, Alliances, Equity Partnerships and Strategic Partnerships
Learn the skills and common practices in the air transport industry that will enable you to build, analyse and implement effective cooperative strategies
Classroom
Deregulation and Open Skies, Alliances, Equity Partnerships and Strategic Partnerships
Contribute to your company’s success by learning how to build, analyze and implement effective alliances, strategic partnerships, and equity partnerships within the industry.
