Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.

Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our practical courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.

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Found 43 courses and diplomas

Cargo Sales and Key Account Management (Classroom, 4 days)

Gain a wide range of tools and techniques to develop a strategic sales plan in a competitive air cargo industry.

  • English
  • Course

Customer Service for Civil Aviation Authorities (CAA) and Air Navigation Service (ANS) Providers (Classroom, 5 days)

Improve customer relationship management and customer service for Civil Aviation Authorities and Air Navigation Service Providers.

  • English
  • Course

Distribution and Airline Retailing with NDC - E-Learning - English

Delivered in media-rich and interactive animation, this course is a journey that begins by comparing existing direct and indirect air distribution channels.

  • English
  • Course

Effective Communication Skills (Classroom, 3 days)

Improve your communication and presentation skills in a multicultural environment.

  • English
  • Español
  • Français
  • Course

Enhancing Customer Experience Through Data and Insights (Classroom, 2 days)

An in-depth view of the competitive threats to your airline and the opportunities you have to improve passenger loyalty

  • English
  • Course

Frequent Flyer Programs (FFPs), Customer Loyalty Management with Fraud Prevention (Classroom, 3 days)

Unlock the potential of your frequent flyer prom with tools to measure its contribution, outline areas for improvement and promote it within your organization and to your customers.

  • English
  • Course

International Negotiation Skills (Classroom, 3 days)

Prepare for each phase of a negotiation process, and determine both short-term and long-term costs of negotiating.

  • English
  • Course

Introduction to BSPlink - E-Learning - English

Explore Billing and Settlement Plan (BSP) reporting and remittance processes and BSPLink user functionality.

  • English
  • Course

Managing the Travel Business Diploma

Learn more about management roles and responsibilities in the travel industry, how to motivate and inspire employees, improve your negotiation skills and understand how to provide special interest travel and tour production

  • English
  • Diploma

Network, Fleet and Schedule Planning (Classroom, 5 days)

Learn key route forecasting and scheduling techniques that will help you get the best use of your aircraft resources and fleet.

  • English
  • Español
  • Course

Passenger Experience Excellence Diploma

Designed to cover passenger experience and digital transformation trends to provide your passengers with a seamless, secure and efficient travel journey that is highly personalized.

  • English
  • 中文
  • Español
  • Diploma

Passenger Experience Service Design - Advanced (Classroom, 3 days)

Gain a deeper insight on how to use service design thinking as a methodology to empathize with passengers and ensure passenger satisfaction across the whole experience.

  • English
  • Course

Passenger Processing Design and Implementation (Classroom, 2 days)

Gain the skills to carry out transformational projects through industry recommended practices for successful Fast Travel implementations

  • English
  • Course

Re-imagining Passenger Experience Through Design Thinking (Classroom, 2 days)

An introduction to the design thinking process, and how to apply 'human-centered' design techniques, in combination with analytical research of customers

  • English
  • Course

Serving the Travel Customer

Gain essential strategies to ensure that the customer’s level of satisfaction will influence a purchase or repurchase decision.

  • English
  • Course

SGHA for Line Maintenance (Classroom, 3 days)

Learn how to use the IATA SGHA to its fullest potential as a commercial agreement and services description document for line maintenance services.

  • English
  • Course

SGHA-SLA and Effective Negotiation Behaviors (Classroom, 5 days)

Learn how to use the latest version of the SGHA to its fullest as a commercial agreement and services description document.

  • English
  • Course

Travel and Tourism Consultant

Study popular tourism destinations and improve your sales skills to successfully advise your clients on the best travel options.

  • English
  • Course

Travel Sales and Operations Diploma

Demonstrate that you have gained complete essential competencies to be a successful travel agent or travel agency manager with the IATA Travel Sales and Operations Diploma. Promote yourself as a holder of the highest level travel and tourism diploma to employers, customers, and travel industry suppliers.

  • English
  • Diploma