My Training Account
Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.
Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.
Found 71 courses and diplomas
Classroom
International Negotiation Skills (classroom)
Enhance your negotiation skills in the global aviation industry with IATA’s International Negotiation Skills course
E-LEARNING
Introduction to BSPlink (e-learning)
Explore Billing and Settlement Plan (BSP) reporting and remittance processes and BSPLink user functionality.
E-LEARNING
Marketing Essentials for Aviation Professionals (e-learning)
Learn how to apply and understand the principles of marketing essentials specifically designed for the aviation industry.
Classroom
Network, Fleet and Schedule Planning (classroom)
Learn key route forecasting and scheduling techniques that will help you get the best use of your aircraft resources and fleet.
- English
- Español
Virtual classroom
Network, Fleet and Schedule Planning (LIVE Virtual Classroom)
Learn key route forecasting and scheduling techniques that will help you get the best use of your aircraft resources and fleet.
- English
- Español
Diploma
Passenger Experience Excellence Diploma
Designed to cover passenger experience and digital transformation trends to provide your passengers with a seamless, secure and efficient travel journey that is highly personalized.
Classroom
Passenger Experience Service Design - Advanced (classroom)
Gain a deeper insight on how to use service design thinking as a methodology to empathize with passengers and ensure passenger satisfaction across the whole experience.
Classroom
Passenger Processing Design and Implementation (classroom)
Gain the skills to carry out transformational projects through industry recommended practices for successful Fast Travel implementations
Virtual classroom
Principles of Airline Retailing: Key trends in airline distribution changes (LIVE virtual classroom)
Improve your understanding of the latest trends and opportunities in airline distribution and apply it towards shaping your own commercial strategy
Classroom
Re-imagining Passenger Experience Through Design Thinking (classroom)
An introduction to the design thinking process, and how to apply 'human-centered' design techniques, in combination with analytical research of customers
Virtual classroom
Passenger Experience Service Design Fundamentals (LIVE virtual classroom)
Understand the design thinking process and show you how to apply "human-centered design" techniques in combination with analytical research of customers
Classroom
Selling Leisure and Corporate Travel (classroom)
Designed for travel industry professionals to provide an understanding of the global travel and tourism industry and how to manage key activities in leisure or corporate travel business.
Virtual classroom
Selling Leisure and Corporate Travel (LIVE virtual classroom)
Explore ways to reach new customer segments during the industry restart and sharpen your selling and marketing skills to increase your customer base.
Partner-taught or self-study
Serving the Travel Customer (partner-taught or self-study)
Gain essential strategies to ensure that the customer’s level of satisfaction will influence a purchase or repurchase decision.
Classroom
SGHA for Line Maintenance (classroom)
Learn how to use the IATA SGHA to its fullest potential as a commercial agreement and services description document for line maintenance services.
Virtual classroom
SGHA for Line Maintenance (LIVE virtual classroom)
Learn how to use the IATA Standard Ground Handling Agreement to its fullest potential as a commercial agreement and services description document for line maintenance services
Classroom
SGHA-SLA and Effective Negotiation Behaviors (classroom)
Learn how to use the latest version of the SGHA to its fullest as a commercial agreement and services description document.
Virtual classroom
SGHA and SLA Essentials (LIVE virtual classroom)
Learn about the latest updates and how to use the IATA SGHA as a commercial agreement and services description document
Classroom
Strategic Destination Management: Tools and Best Practices for DMOs (classroom)
Learn through hands-on exercises and case studies how to prioritize your spending on the most effective segments and determine how to use technology and other tools to make informed decisions to maximize your return on investments.
Classroom
Sustainability Communication Strategies (classroom)
Learn about the different stages of building a successful sustainability communications strategy for passengers, co-workers or other stakeholders of an airline.
Virtual classroom
Sustainability Communication Strategies (LIVE virtual classroom)
Learn about the different stages of building a successful sustainability communications strategy for passengers, co-workers or other stakeholders of an airline.
Partner-taught or self-study
Travel and Tourism Consultant (partner-taught or self-study)
Study popular tourism destinations and improve your sales skills to successfully advise your clients on the best travel options
Diploma
Travel Sales and Operations Diploma (self-study)
Demonstrate that you have gained complete essential competencies to be a successful travel agent or travel agency manager with the IATA Travel Sales and Operations Diploma. Promote yourself as a holder of the highest level travel and tourism diploma to employers, customers, and travel industry suppliers.
