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Marketing, sales management, advertising, consumer behavior, and communications tailored for the aviation industry.

Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.

Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.


Use the filters to find courses and diplomas that will help you get ahead in your career

Found 49 courses and diplomas

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Air Transport Economics

Leveraging IATA know-how look deeper into economic and policy developments affecting the global air transport industry. Examine Financial Forecasts, Industry Outlooks, profitability, regulations.

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Air Transport Economics

Identify key air transport system components and their related economic drivers

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Airline Business Models and Competitive Strategies - Virtual Simulation Program

Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.

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Airline Business Models and Competitive Strategies - Virtual Simulation Program

Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.

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Airline Business Models and Competitive Strategies: virtual simulation program - University of St Gallen

Sharpen your management skills and apply newly acquired knowledge in a real market-based simulation game vying for market share and profitability against fellow professionals from the industry!

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Airline Commercial Management for Operations Professionals

Learn how commercial decisions affect airline operations and vice versa.

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Airline Commercial Management for Operations Professionals

Learn how commercial decisions affect airline operations and vice versa.

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Airline Distribution Strategies and e-Commerce

Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.

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Airline Leading Practices and Cost Reduction Strategies

learn how to maximize revenues through strategic segmentation, monetizing key units and products, among others in order to optimize profitability and returns.

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Airline Leading Practices and Cost Reduction Strategies

Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn procedures to maintain a viable cost reduction program within your organization.

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Airline Management Diploma

Master airline management with the IATA Airline Management Diploma. Gain strategic skills, hands-on simulation experience, and expertise in operations, planning, and decision-making for a dynamic aviation career.

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Airline Marketing

Stay ahead of the competition by understanding and applying sound marketing principles.

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Airline Marketing

Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.

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Airline Marketing for the Leadership & Management Training Program

Stay ahead of the competition by understanding and applying sound marketing principles.

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Airline Sales Maximization Diploma

Boost airline revenue with the IATA Diploma in Airline Sales Maximization. Learn advanced sales strategies, e-commerce, customer segmentation, and effective distribution to maximize commercial KPIs.

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Airline Sales Skills

Deliver improved airline sales performance by actively exploring new opportunities and maximizing current performance.

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Airline Sales Skills

Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.

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Airport Marketing & Corporate Communications Strategies

Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.

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Airport Route Development and Commercial Management

Modern airports are self-sustained complex businesses with revenue targets. Form commercial development strategies to help you maximize revenue through aeronautical and non-aeronautical activities.

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Airport Strategic Management Diploma

Advance your career with the IATA Airport Strategic Management Diploma. Develop strategic, operational, and business skills to lead sustainable airport growth and manage complex airport operations.

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Aviation Fundamentals Diploma (self-study)

Build a strong foundation in air transport with this self-study diploma. Explore aviation history, industry components, and effective marketing strategies to boost sales and revenue.

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Aviation Policy and Regulations Diploma

Gain essential knowledge of aviation policy, regulations, and international industry affairs with this diploma—ideal for understanding legal and regulatory frameworks across the aviation sector.

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Building an Effective Business Case in Aviation

Learn the fundamental concepts and most valuable strategies for creating a successful business case.