Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.
Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.
Found 56 courses and diplomas
Air Cargo Business Development Diploma
Gain critical skills to thrive in today’s dynamic air cargo industry. This virtual diploma offers in-depth training in air cargo strategy, management, and decision-making through interactive, executive-level learning air cargo.
Air Cargo Diploma (self-study)
This diploma will give you a well-rounded introduction to today’s complex air cargo industry, helping you get a head start in your career at an airline, freight forwarder or ground handling company.
Air Cargo Management Diploma
Master air cargo strategy, operations, and marketing with the IATA Air Cargo Management Diploma. Learn from industry experts and develop the skills to lead in a competitive, evolving market
Air Transport Economics
Leveraging IATA know-how look deeper into economic and policy developments affecting the global air transport industry. Examine Financial Forecasts, Industry Outlooks, profitability, regulations.
Air Transport Economics
Identify key air transport system components and their related economic drivers
Airline Business Models and Competitive Strategies - Virtual Simulation Program
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
Airline Business Models and Competitive Strategies - Virtual Simulation Program
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
Airline Commercial Management for Operations Professionals
Learn how commercial decisions affect airline operations and vice versa.
Airline Commercial Management for Operations Professionals
Learn how commercial decisions affect airline operations and vice versa.
Airline Distribution Strategies and e-Commerce
Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.
Airline Leading Practices and Cost Reduction Strategies
learn how to maximize revenues through strategic segmentation, monetizing key units and products, among others in order to optimize profitability and returns.
- Español
- English
Airline Leading Practices and Cost Reduction Strategies
Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn procedures to maintain a viable cost reduction program within your organization.
- Español
- English
Airline Management Diploma
Master airline management with the IATA Airline Management Diploma. Gain strategic skills, hands-on simulation experience, and expertise in operations, planning, and decision-making for a dynamic aviation career.
Airline Marketing
Stay ahead of the competition by understanding and applying sound marketing principles.
Airline Marketing
Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.
Airline Marketing for the Leadership & Management Training Program
Stay ahead of the competition by understanding and applying sound marketing principles.
Airline Quality Management Diploma
Master Quality Management in airlines with the IATA Diploma in Airline Quality Management. Learn to design, implement, and audit effective QMS to ensure compliance and drive continuous improvement.
Airline Sales Maximization Diploma
Boost airline revenue with the IATA Diploma in Airline Sales Maximization. Learn advanced sales strategies, e-commerce, customer segmentation, and effective distribution to maximize commercial KPIs.
Airline Sales Skills
Deliver improved airline sales performance by actively exploring new opportunities and maximizing current performance.
Airline Sales Skills
Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.
Airport Marketing & Corporate Communications Strategies
Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.
Airport Operations Foundation Diploma (self-study)
Prepare for a career in airport and ground operations with this diploma. Explore key areas to perform tasks safely and efficiently in a dynamic aviation environment.
Airport Route Development and Commercial Management
Modern airports are self-sustained complex businesses with revenue targets. Form commercial development strategies to help you maximize revenue through aeronautical and non-aeronautical activities.
Airport Route Development with Forecasting Simulation
The latest trends and strategies in route development and forecasting; how to develop markets, and work effectively and creatively with third parties in destination marketing.