In order to be competitive in an increasingly agile market, airlines strive to gain the largest market share, by having the highest awareness levels of the market, and the strongest growth in sales. Achieving these goals demands a dedicated team of professionals who understand the important issues, have an in depth knowledge of airline business and marketing, and identify the greatest opportunities for success.
The IATA Diploma in Airline Business Development provides the platform to effectively develop the skills and behaviors required to achieve key commercial objectives. This diploma comprises two required courses in airline marketing and sales strategies that provide you with key fundamental information, and two elective courses in topics such as strategic partnerships, distribution strategies and e-Commerce or negotiation skills, to further your proficiency to implement airline business development strategies.
Upon completion of this diploma you will be able to:
Candidates must complete 2 Required courses and 2 Elective courses within three years.
A passing mark of 70% is required on all assignments and exams. A special distinction is awarded to candidates who obtain a distinction in all, or all but one, of all course exams and assignments that make up this Diploma.
Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.
Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.
Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.
Techniques to generate passenger traffic amidst increasing competition. This course uses a competency-based approach to develop your skills as a strategic airline sales professional.
Social media crash course and communication best practices to develop a successful social media strategy around the latest communication channels.
Learn how to use advocacy to shape current aviation policy and positively influence your organization’s business objectives.
Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.
Improve your communication and presentation skills in a multicultural environment.
Prepare for each phase of a negotiation process, and determine both short-term and long-term costs of negotiating.