My Training Account
Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.
Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.
Found 70 courses and diplomas
Virtual classroom
Airline Sales Skills (LIVE virtual classroom)
Deliver improved airline sales performance by actively exploring new opportunities and maximizing current performance.
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Airline Sales Skills (classroom)
Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.
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Airport Marketing & Corporate Communications Strategies (classroom)
Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.
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Airport Route Development and Commercial Management (classroom)
Modern airports are self-sustained complex businesses with revenue targets. Form commercial development strategies to help you maximize revenue through aeronautical and non-aeronautical activities.
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Airport Route Development with Forecasting Simulation - Advanced (classroom)
The latest trends and strategies in route development and forecasting; how to develop markets, and work effectively and creatively with third parties in destination marketing.
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Cargo Business Intelligence (BI) and Competition Analysis (classroom)
Learn about factors that impact performance in the industry, effective decision-making using market research and analysis to increase market share
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Cargo Marketing and Advertising (classroom)
Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.
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Cargo Revenue Accounting Procedures (classroom)
During this course improve your knowledge and gain the practical skills to monitor your cargo sales and revenue processing.
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Cargo Revenue Management with Optimization Simulations (classroom)
Manage sales, pricing, inventory and systems to capture revenue opportunities and remain competitive.
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Cargo Sales and Key Account Management (classroom)
Gain a wide range of tools and techniques to develop a strategic sales plan in a competitive air cargo industry.
Virtual classroom
Design a Sustainability Strategy - Advanced (LIVE virtual classroom)
This course is designed to empower you to design your own sustainability strategy that is aligned with your corporate strategy and supported by a well-thought-out plan.
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Design a Sustainability Strategy - Advanced (classroom)
This course is designed to empower you to design your own sustainability strategy that is aligned with your corporate strategy and supported by a well-thought-out plan.
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Design a Sustainability Strategy - Fundamentals (LIVE virtual classroom)
Implement measures to achieve short, medium and long-term benefits from a social and environmental perspective while being conscious of financial sustainability.
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Design a Sustainability Strategy - Fundamentals (classroom)
Implement measures to achieve short, medium and long-term benefits from a social and environmental perspective while being conscious of financial sustainability.
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Design a Sustainability Strategy - Intermediate (classroom)
This course focuses on designing a sustainability strategy for your company by providing an overview of how you design a sustainability strategy but with more in-depth information on some elements.
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Design a Sustainability Strategy - Intermediate (LIVE virtual classroom)
This course focuses on designing a sustainability strategy for your company by providing an overview of how you design a sustainability strategy but with more in-depth information on some elements.
E-LEARNING
Distribution and Airline Retailing with NDC (e-learning)
Delivered in media-rich and interactive animation, this course is a journey that begins by comparing existing direct and indirect air distribution channels.
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Effective Communication Skills (classroom)
Improve your communication and presentation skills in a multicultural environment.
- English
- Español
- Français
Virtual classroom
Enhancing Customer Experience Through Data and Insights (LIVE virtual classroom)
An in-depth view of the competitive threats to your airline and the opportunities you have to improve passenger loyalty
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Enhancing Customer Experience Through Data and Insights (classroom)
An in-depth view of the competitive threats to your airline and the opportunities you have to improve passenger loyalty
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Frequent Flyer Programs (FFPs), Customer Loyalty Management with Fraud Prevention (classroom)
Unlock the potential of your frequent flyer promotions with tools to measure its contribution, outline areas for improvement and promote it within your organization and to your customers.
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Frequent Flyer Programs (FFPs), Customer Loyalty Management with Fraud Prevention (LIVE virtual classroom)
Advanced, in-depth knowledge of Frequent Flyer Programs (FFPs), Customer Experience, Loyalty Management strategies, Fraud Management, skills, development tools and latest trends
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International Negotiation Skills (LIVE virtual classroom)
Models, perspectives, tools and applicable competencies to help you to prepare, conduct and lead successful (and intercultural) negotiations in the airline industry with sustainable results
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International Negotiation Skills (classroom)
Prepare for each phase of a negotiation process, and determine both short-term and long-term costs of negotiating.
