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Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.
Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our practical courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.
Found 52 courses and diplomas
Air Cargo Advanced Marketing
This course uses our expertise to provide knowledge on cargo rating principles and Air Waybill completion, as well as basic marketing procedures.
- English
- Course
Air Cargo Advanced Marketing for the Leadership & Management Training Program Course
Review cargo rates and charges, construction and combination rates, and completing air waybills with IATA and Harvard ManageMentor leading to the Diploma in Leadership & Management.
- English
- Course
Air Cargo Business Strategy and Planning (LIVE virtual classroom)
Find new managerial perspectives and create strategic pillars, develop encouraging business strategies and materialize plans with accuracy, while working towards a common stakeholder strategic goal.
- English
- Course
Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)
Learn about the factors that impact performance in the industry, how to make effective decision through the interpretation of market research and analysis, and how to help your company improve its market share
- English
- Course
Air Cargo Customer Service (LIVE virtual classroom)
Help your business to develop its customer service program to the highest level
- English
- Course
Air Cargo Management Diploma
Understand the complex and changing issues required to maximize all aspects of the cargo business.
- English
- Español
- Diploma
Air Cargo Marketing and Product Strategy (LIVE virtual classroom)
The air cargo marketing and product management is a unique virtual course that will provide you a wide range of tools and techniques to develop a strategic marketing plan in a competitive air cargo industry
- English
- Course
Air Cargo Revenue Optimization (LIVE virtual classroom)
Learn the fundamental air cargo revenue management procedures and optimization skills.
- English
- Course
Air Cargo Route Profitability (LIVE virtual classroom)
Make rapid decisions on whether to alter, supplement or exclude routes from your air cargo network or schedule for profitability
- English
- Course
Air Cargo Rules and Rates (LIVE virtual classroom)
Acquire basic understanding of the structure of the different TACT publications, the main principles of air cargo rules and rates, the application of them in the calculation of charges and their representation on the Air Waybill.
- English
- Course
Air Cargo Sales (LIVE virtual classroom)
Develop a strategic sales plan in a competitive air cargo industry and learn how to benchmark a company’s sales plan
- English
- Course
Airline Business Development Diploma
Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.
- English
- Español
- Français
- Diploma
Airline Business Models and Competitive Strategies (Classroom, 5 days) Virtual Simulation Program
Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.
- English
- Course
Airline Customer Service course
Drive outstanding customer service with the winning combination of knowledge, skills, and attitude.
- English
- 中文
- Course
Airline Customer Service for the Leadership & Management Training Program
Drive outstanding customer service with the with the winning combination of knowledge, skills, and attitude.
- English
- Course
Airline Distribution Strategies and e-Commerce (Classroom, 5 days)
Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.
- English
- Course
Airline Leading Practices and Cost Reduction Strategies (Classroom, 5 days)
Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn procedures to maintain a viable cost reduction program within your organization.
- English
- Español
- Course
Airline Marketing
Stay ahead of the competition by understanding and applying sound marketing principles.
- English
- Course
Airline Marketing (Classroom, 4 days)
Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.
- English
- Español
- Course
Airline Marketing for the Leadership & Management Training Program
Stay ahead of the competition by understanding and applying sound marketing principles.
- English
- Course
Airline Revenue Management
Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability.
- English
- Course
Airline Revenue Management for the Leadership & Management Training Program
Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability.
- English
- Course
Airline Sales Skills (Classroom, 3 days)
Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.
- English
- Course
Airport Customer Service (Classroom, 3 days)
Drive a culture of excellence around customer service and communication.
- English
- Course
