Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.

Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our practical courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.

Search courses and diplomas

Found 42 courses and diplomas

Air Cargo Advanced Marketing

This course uses our expertise to provide knowledge on cargo rating principles and Air Waybill completion, as well as basic marketing procedures.

  • English
  • Course

Air Cargo Advanced Marketing for the Leadership & Management Training Program

Review cargo rates and charges, construction and combination rates, and completing air waybills with IATA and Harvard ManageMentor leading to the Diploma in Leadership & Management.

  • English
  • Course

Air Cargo Management Diploma

Understand the complex and changing issues required to maximize all aspects of the cargo business.

  • English
  • Español
  • Diploma

Airline Business Development Diploma

Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.

  • English
  • Español
  • Français
  • Diploma

Airline Business Models and Competitive Strategies (Classroom, 5 days) Virtual Simulation Program

Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.

  • English
  • Course

Airline Customer Service

Drive outstanding customer service with the winning combination of knowledge, skills, and attitude.

  • English
  • 中文
  • Course

Airline Customer Service for the Leadership & Management Training Program

Drive outstanding customer service with the with the winning combination of knowledge, skills, and attitude.

  • English
  • Course

Airline Distribution Strategies and e-Commerce (Classroom, 5 days)

Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.

  • English
  • Course

Airline Leading Practices and Cost Reduction Strategies (Classroom, 5 days)

Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn procedures to maintain a viable cost reduction program within your organization.

  • English
  • Español
  • Course

Airline Marketing

Stay ahead of the competition by understanding and applying sound marketing principles.

  • English
  • Course

Airline Marketing (Classroom, 4 days)

Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.

  • English
  • Español
  • Course

Airline Marketing for the Leadership & Management Training Program

Stay ahead of the competition by understanding and applying sound marketing principles.

  • English
  • Course

Airline Revenue Management

Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability.

  • English
  • Course

Airline Revenue Management for the Leadership & Management Training Program

Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability.

  • English
  • Course

Airline Sales and Key Account Management (Classroom, 4 days)

Techniques to generate passenger traffic amidst increasing competition. This course uses a competency-based approach to develop your skills as a strategic airline sales professional.

  • English
  • Course

Airline Sales Strategies (Classroom, 3 days)

Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.

  • English
  • Course

Airline Social Media Strategy (Classroom, 3 days)

Social media crash course and communication best practices to develop a successful social media strategy around the latest communication channels.

  • English
  • Course

Airport Customer Service (Classroom, 3 days)

Drive a culture of excellence around customer service and communication.

  • English
  • Course

Airport Marketing & Corporate Communications Strategies (Classroom, 5 days)

Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.

  • English
  • Course

Airport Route Development and Commercial Management (Classroom, 5 days)

Modern airports are self-sustained complex businesses with revenue targets. Form commercial development strategies to help you maximize revenue through aeronautical and non-aeronautical activities.

  • English
  • Course

Cargo Business Intelligence (BI) and Competition Analysis (Classroom, 3 days)

Learn about factors that impact performance in the industry, effective decision-making using market research and analysis to increase market share

  • English
  • Course

Cargo Marketing and Advertising (Classroom, 4 days)

Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.

  • English
  • Course

Cargo Revenue Accounting Procedures (Classroom, 5 days)

During this course improve your knowledge and gain the practical skills to monitor your cargo sales and revenue processing.

  • English
  • Course

Cargo Revenue Management with Optimization Simulations (Classroom, 4 days)

Manage sales, pricing, inventory and systems to capture revenue opportunities and remain competitive.

  • English
  • Course