Leverage your creativity
Marketing, sales management, advertising, consumer behavior, and communications tailored for the aviation industry.

Marketing is a core business component in the aviation industry, where the environment is highly competitive and margins often low. Selling products and services in today's marketplace requires a specialized skill set and attention to industry needs.

Our sales and marketing courses provide basic to advanced-level aviation business knowledge in the areas of marketing channels, sales management, advertising, research, consumer behavior and communications. Our courses, taught by industry leaders, will equip you to accomplish your organization's goals in new and creative ways.


Use the filters to find courses and diplomas that will help you get ahead in your career

Found 71 courses and diplomas

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Air Cargo Advanced Marketing (partner-taught or self-study)

This course uses our expertise to provide knowledge on cargo rating principles and Air Waybill completion, as well as basic marketing procedures.

  • English
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Air Cargo Business Strategy and Planning (LIVE virtual classroom)

Find new managerial perspectives and create strategic pillars, develop encouraging business strategies and materialize plans with accuracy, while working towards a common stakeholder strategic goal.

  • English
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Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

Learn about the factors that impact performance in the industry, how to make effective decision through the interpretation of market research and analysis, and how to help your company improve its market share

  • English
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Air Cargo Customer Service (LIVE virtual classroom)

Help your business to develop its customer service program to the highest level

  • English
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Air Cargo Management Diploma

Understand the complex and changing issues required to maximize all aspects of the cargo business.

  • English
  • Español
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Air Cargo Marketing and Product Strategy (LIVE virtual classroom)

The air cargo marketing and product management is a unique virtual course that will provide you a wide range of tools and techniques to develop a strategic marketing plan in a competitive air cargo industry

  • English
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Air Cargo Revenue Optimization (LIVE virtual classroom)

Learn the fundamental air cargo revenue management procedures and optimization skills.

  • English
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Air Cargo Route Profitability (LIVE virtual classroom)

Make rapid decisions on whether to alter, supplement or exclude routes from your air cargo network or schedule for profitability

  • English
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Air Cargo Rules and Rates (LIVE virtual classroom)

Acquire basic understanding of the structure of the different TACT publications, the main principles of air cargo rules and rates, the application of them in the calculation of charges and their representation on the Air Waybill.

  • English
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Air Cargo Sales (LIVE virtual classroom)

Develop a strategic sales plan in a competitive air cargo industry and learn how to benchmark a company’s sales plan

  • English
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Airline Business Models and Competitive Strategies - Virtual Simulation Program (LIVE virtual classroom)

Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.

  • English
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Airline Business Models and Competitive Strategies - Virtual Simulation Program (classroom)

Test your management skills and strategic thinking to run your own airline and decide on the network, fleet, schedule, marketing and revenue management.

  • English
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Airline Customer Service (partner-taught or self-study)

Drive outstanding customer service with the with the winning combination of knowledge, skills, and attitude.

  • English
  • 中文
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Airline Distribution Strategies and e-Commerce (classroom)

Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes.

  • English
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Airline Leading Practices and Cost Reduction Strategies (classroom)

Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn procedures to maintain a viable cost reduction program within your organization.

  • English
  • Español
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Airline Leading Practices and Cost Reduction Strategies (LIVE virtual classroom)

learn how to maximize revenues through strategic segmentation, monetizing key units and products, among others in order to optimize profitability and returns.

  • English
  • Español
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Airline Marketing (partner-taught or self-study) - Ebook with PUBP4004-03 - English

Stay ahead of the competition by understanding and applying sound marketing principles.

  • English
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Airline Marketing (classroom)

Marketing concepts for customer acquisition and retention, including: commercial strategy development, product management, market research techniques and distribution channels.

  • English
  • Español
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Airline Revenue Management (partner-taught or self-study)

Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability.

  • English
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Airline Sales Maximization Diploma

Achieve commercial objectives and stay competitive. Learn to gain market share, increase product awareness, and sustain growth.

  • English
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Airline Sales Skills (classroom)

Learn new techniques to manage and negotiate complex sales transactions: identifying strategic sales targets, anticipating customer responses and consultative selling techniques.

  • English
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Airline Sales Skills (LIVE virtual classroom)

Deliver improved airline sales performance by actively exploring new opportunities and maximizing current performance.

  • English
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Airport Customer Service (classroom)

Drive a culture of excellence around customer service and communication.

  • English
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Airport Marketing & Corporate Communications Strategies (classroom)

Tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and higher flight frequencies.

  • English